Coronel Naranjo, P. N., M. D. Flores Villacis, and A. C. Leon Saltos. “Consumer Behavior and Innovation in the Beekeeping Supply Chain: Empirical Evidence from Ambato Canton, Ecuador”. Minerva, Vol. 7, no. 21, Oct. 2026, pp. 146-54, doi:10.47460/minerva.v7i21.363.