Keywords
economic crisis
micro enterprises
financial results
How to Cite
Abstract
Companies are created to generate a return on investment, profit maximization, in the competitive market it is essential to incorporate positioning strategies, products, prices, and quality. The global pandemic COVID-19 forced many companies to redirect their sales strategies, others even had to close operations during the confinement decreed, due to the reduction in consumption and demand for products and services, the micro sector companies were undoubtedly the one that was most affected. The research analyzes the impact of the economic crisis on the financial results of micro-companies in the city of Ambato, where the highest percentage of companies of this type is concentrated. The research was carried out using an adequate methodology that allowed to know the information directly with the owners of the companies selected in the sample, to generate the discussion results.
Keywords: Economic impact, economic crisis, micro-enterprises, financial results.
References
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