Keywords
business models
competitive advantage
business strategy
organizational innovation
consulting services
competitive advantage
business strategy
organizational innovation
consulting services
How to Cite
Carril Verastegui, B. D. (2025). The Business Model Canvas as a mechanism for competitive improvement in management consulting firms. Minerva, 6(sp), 45-49. https://doi.org/10.47460/minerva.v6isp.262
Abstract
This study analyzes how the Business Model Canvas (BMC) contributes to the competitive improvement of management consulting firms. A quantitative, non-experimental, cross-sectional design was employed through a validated questionnaire applied to 54 employees. Data were processed using SPSS v.25 and the Spearman’s Rho coefficient. The results reveal a positive correlation between the application of the BMC and competitiveness, highlighting improvements in efficiency, value proposition, and organizational innovation. It is concluded that the BMC represents a key strategic mechanism for strengthening competitiveness in consulting firms.
References
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[2] C. Zott and R. Amit, “The business model: Recent developments and future research,” Journal of Management, vol. 37, no. 4, pp. 1018–1042, 2011, doi: 10.1002/sej.1200.
[3] D. J. Teece, “Business models, business strategy and innovation,” Long Range Planning, vol. 43, nos. 2–3, pp. 172–194, 2010, doi: 10.1016/j.lrp.2009.07.003.
[4] A. Osterwalder and Y. Pigneur, Generación de modelos de negocio. Barcelona, España: Deusto, 2010, ISBN: 2839905809.
[5] A. Joyce and R. L. Paquin, “The triple layered business model canvas: A tool to design more sustainable business models,” Journal of Cleaner Production, vol. 135, pp. 1474–1486, 2016, doi: 10.1016/j.jclepro.2016.06.067.
[6] R. Amit and C. Zott, “Value creation in e-business,” Strategic Management Journal, vol. 22, nos. 6–7, pp. 493–520, 2001, doi: 10.1002/smj.187.
[7] F. Cosenz and E. Bivona, “Fostering growth patterns of SMEs through business model innovation: A tailored dynamic business modelling approach,” Journal of Business Research, vol. 130, pp. 658–669, 2021, doi: 10.1016/j.jbusres.2020.03.003.
[8] J. Magretta, “Why business models matter,” Harvard Business Review, vol. 80, no. 5, pp. 86–92, 2002.
[9] M. Ibarra, L. González, and M. Demuner, “Competitividad empresarial de las pymes manufactureras de Baja California,” Estudios Fronterizos, vol. 35, no. 35, pp. 107–130, 2017, doi: 10.21670/ref.2017.35.a06.
[10] G. S. Becker, Human Capital: A Theoretical and Empirical Analysis. Chicago, IL, USA: University of Chicago Press/NBER, 1964.
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